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Wildberries gave sellers AI videos in a minute: "live" photos and video clips are now in the product profile

Wildberries & Russ has expanded the Video Overlay service for sellers: now you can make an AI video from a single photo and "animate" images with a person - with micro—movements like turning your head and smiling. The generation takes up to a minute and is immediately integrated into the product profile. For sellers, this is a chance to raise the quality of content and conversion faster without the cost of a full-fledged shoot, but it is important to test the effect and not provoke an increa

Wildberries is testing promo codes from sellers: discount by code, up to 10 active promotions and reusable

Marketplaces

Wildberries is testing a "Loyalty Discount": personal 3-50% for the purchase and a new commission for the seller

Marketplaces

PVZ in Russia increased by 44.7% over the year: 226,400 points by January 1, 2026.

Marketplaces

Ozon has started to transfer PVZ for free: new owners without payment and a deposit of 30,000 rubles

Marketplaces

eBay has consolidated brands in Russia until 2034: the company has registered 2 trademarks

eBay has consolidated brands in Russia until 2034: the company has registered 2 trademarks

eBay has issued legal protection for brands in Russia: the company registered two trademarks with classic logos by submitting applications to Rospatent in September 2024. Registration is valid for eight classes of the MCTU and is valid until September 19, 2034. This step is important for the market as a signal of brand protection in the jurisdiction, but in itself does not mean the resumption of operations — payments and cross-border infrastructure remain the decisive factor.

Marketplaces

An "eBay analog" has been launched in Russia: Migtorg has expanded auctions for property and equipment

An "eBay analog" has been launched in Russia: Migtorg has expanded auctions for property and equipment

The format of digital auctions has expanded in Russia: the Migtorg platform, known for auto auctions, has added auctions of property — from equipment and furniture to electronics and inventory. The bet is on open pricing and clear rules of transactions, as well as on anti-fraud mechanics with the transfer of money after the execution of the contract. For businesses, this is a way to monetize illiquids faster, and for small businesses, it is a chance to enter assets cheaper.

Marketplaces

Ivanovo region is No. 1 in terms of "millionaires" on Wildberries: 53% of sellers with a turnover of 1 million or more per month

Ivanovo region is No. 1 in terms of "millionaires" on Wildberries: 53% of sellers with a turnover of 1 million or more per month

The Ivanovo region has become Russia's leader in the share of sellers with high turnover on Wildberries: 53% of the region's entrepreneurs reached the level of 1 million rubles per month, and the share of sellers with turnover over 100 million reached 4%. Against this background, the region retains a strong focus on domestic production — 84% of turnover is provided by Russian goods, primarily clothing and textiles. Experts attribute the dynamics to support programs and the active use of analytic

Marketplaces

WB has launched free shipments to warehouses: a special offer for some goods until February 15th

WB has launched free shipments to warehouses: a special offer for some goods until February 15th

Wildberries has opened a window for free shipments to warehouses using the "WB Warehouse" (FBW) model: from January 15 to February 15, some of the goods from the approved list can be delivered without paying for acceptance, including destinations with standard paid acceptance. For sellers, this is a chance to reduce the logistical cost and spread the leftovers by region faster, but the benefits can only be used if they are accurately included in the list and the delivery is prepared correctly.

Marketplaces

WB introduces a 40 ₽ fine for incorrect packaging: starting from two warehouses

WB introduces a 40 ₽ fine for incorrect packaging: starting from two warehouses

Since January 19, Wildberries has been launching fines for incorrect individual packaging — 40 rubles per unit if violations are detected at the piece acceptance. At the first stage, the measure will affect supplies to the Novosemeikino and Kazan warehouses, primarily the Beauty and Household Chemicals categories. For sellers, this means recalculating the unit economy and moving to stricter packaging standards, especially for products with a risk of leaks and damage.

Marketplaces

Marketplace commissions can be limited to 15% for goods from the Russian Federation: they also want to control the issue

Marketplace commissions can be limited to 15% for goods from the Russian Federation: they also want to control the issue

Marketplaces

Wildberries has become a resident of the Russian Arctic and is building a sorting center in Arkhangelsk.

Wildberries has become a resident of the Russian Arctic and is building a sorting center in Arkhangelsk.

Marketplaces

Wildberries has launched an AI review squeeze: "Important from reviews" speeds up product selection

Wildberries has launched an AI review squeeze: "Important from reviews" speeds up product selection

Marketplaces

Export to Belarus 2026: market entry strategy

Export to Belarus 2026: market entry strategy

Marketplaces

Price increase by 1688: new tax in China changes purchasing rules

Price increase by 1688: new tax in China changes purchasing rules

Customers at 1688 increasingly notice that the total order amount exceeds the price indicated on the product card. This raises questions and concerns, especially for marketplace sellers who operate with minimal margins. However, the reason lies not in the actions of suppliers, but in changes in Chinese tax legislation. Since 2026, the platform is required to withhold and transfer VAT on sales, which directly affects the final purchase price and changes the usual patterns of work with factories.

AI scoring changes the rules of the game: how sellers get credits in minutes

By 2026, it became clear that classic credit scoring no longer works for e-commerce. The online business is developing too fast to be assessed based on quarterly reports. Outdated models have been replaced by AI scoring, which analyzes the real behavior of a business and its future revenue. This approach changes the rules of financing sellers and opens up access to capital in a matter of minutes.

Marketplaces

Ozon sellers demand to change the refund rules without their consent

Ozon sellers have complained to regulators about the practice of approving refunds without their consent. Sellers believe that the current model increases costs and reinforces the problem of consumer extremism. Ozon insists that fast returns increase customer confidence and sales turnover.

Marketplaces

RVB enters the African market through a partnership with the Ethiopian investment holding

RVB, a combined company of Wildberries & Russ, has announced a partnership with Ethiopian Investment Holdings. The agreement is aimed at localizing the company's products in Ethiopia and developing e-commerce, logistics and digital infrastructure in the African market.

Marketplaces

Marketplaces in 2025: the Law, Conflict with Banks, and Sellers' Boiling point

The year 2025 has become a year of conflict for marketplaces at all levels: the government is preparing rules for the platform economy, banks are demanding to limit discounts "by payment method", and sellers are recording an increase in commissions and costs to levels at which the business operates at zero. Against the background of the rapid growth of online trading, the market has entered a phase of redistribution of forces, where large players and ecosystems are winning, and small sellers are

Marketplaces

WB Travel launches branded hotels in foreign resorts

WB Travel has launched its own branded hotel concept in foreign resorts. The first branded hotel will open in Egypt in February 2026. The project is being implemented jointly with the tour operator Fun&Sun and is focused on family holidays.

Marketplaces

Wildberries launches catering service together with partners

Wildberries has started to develop its partner catering business. Marketplace users can order ready-made event kits directly through the platform's showcase. The first partner of the project was the Karavaev Brothers Culinary Store chain.

Marketplaces

New Year's boom on marketplaces: how are retailers and customers coping with the workload

The end of the year is becoming a serious challenge for retail and logistics. New Year's rush increases the load on warehouses, fulfillment and delivery, and it is increasingly difficult for customers to navigate promotions and delivery dates. Experts explain how businesses and customers adapt to the peak season.

Marketplaces

Russians increased the number of purchases on marketplaces by 43% in the fall

The number of purchases on marketplaces in Russia increased by 43% in autumn compared to summer. At the same time, the average check decreased, and the share of payments through the SBP increased significantly, according to data from Russian Standard Bank.

Marketplaces

Wildberries became the owner of the Rive Gauche chain

Wildberries is strengthening its position in the cosmetics and perfumery segment: the marketplace has become the owner of a 100% stake in the Rive Gauche chain. The deal was a logical continuation of the strategic partnership and reflects the course towards the development of an omnichannel model combining an online platform and offline retail.

Marketplaces

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