At CIIE in Shanghai, Russia exhibited amber jewellery, artistic products and folk crafts — companies from the Kaliningrad, Sverdlovsk and Tver regions are taking part. Of the 63 manufacturers presented, 40 are small and medium-sized businesses.
REC General Representative in China Evgeny Bazhov named the areas that could find buyers in China: design, jewellery, author products, interior items and digital products.
"Russian creative industries have potential on the Chinese market. And this is not only about traditional folk crafts. It is design, jewellery, author products, interior items, as well as digital products and other areas," Bazhov said on the sidelines of the expo.
According to him, the Russian origin of a product alone is not enough for Chinese consumers. A manufacturer will have to explain how the product differs from competitors and why it is worth paying for.
"We see the promotion of creative industries not only as the export of individual goods, but also as the promotion of Russian design, culture and the national brand. Our task is to help Russian manufacturers turn the cultural uniqueness of their products into a competitive advantage on the Chinese market," Bazhov clarified.
This year the CIIE expo brought together a record 4,140 foreign companies and will run until November 10. Russian products are promoted abroad under the Made in Russia brand — the programme was approved on the instructions of President Vladimir Putin following an expanded meeting of the State Council Presidium and was developed jointly with the government and REC.
For Russian exporters working with the Chinese market, REC's participation in CIIE creates a direct opportunity to test demand for niche high-value-added goods. The expo format makes it possible to get feedback from Chinese buyers and distributors without entering the market independently — especially relevant for SMEs that lack resources for a local office.
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- 9th CIIE in Shanghai: 4,142 companies from 162 countries, a record 440,000 sq m — the scale of the 9th CIIE: record area and number of participants
- 9th CIIE in Shanghai: China opens imports to 180 countries — what China offers importers at CIIE
- REC expands the Made in Russia network in China — how REC is developing the Made in Russia retail network in China
- The Huanghe dam as an assembly point: a report from Sanmenxia on a new stage of Russia–China cooperation in BRICS — a report on a new stage of Russia–China cooperation in BRICS
