Sellers that have already listed cars on the platform include Nizhegorodets, ICAR, Kvazar, Zelyony Trade-in and several other companies. The catalogue features Volkswagen, Audi, BMW, Toyota, Chery, Lexus, Skoda, Haval, Cadillac and Chevrolet. There are also one-off lots: a 2005 Rolls-Royce Phantom, a Chevrolet Express minivan in a rare trim and a limited anniversary Abarth Anniversario.
The purchase works as follows: selection and payment take place on the marketplace website, while inspection, signing the sales contract and receiving the car happen at the dealership. All cars in the catalogue are owned by dealers. The buyer can pay for the car in full or take out a loan.
Viktor Ivanov, head of the DIY, furniture and auto business unit at Wildberries, explained the logic of the format:
"Buying a car through a marketplace saves time and lets you see the final price in advance. The buyer does not need to go to a showroom to choose a car and wait for the deal to be processed. And the price should not change unexpectedly during the purchase."
Testing in the Moscow region showed strong buyer interest in the format, which became the basis for scaling. Specific dates for entering new regions have not yet been announced.
Sales volume in the category remains modest: by estimates, a maximum of 200–300 cars per year. For dealers selling imported brands — especially Chinese Chery and Haval, which are actively imported into Russia — a presence on Wildberries means access to the marketplace's multi-million audience without the cost of their own online store. At the same time, the platform's commission model adds an extra cost item to the deal, which dealers will have to factor into pricing.
Expanding the service to all regions of the country will create conditions for selling cars to buyers who lack physical access to a wide dealer network — primarily in cities outside large metropolitan areas.
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