From November 10, Yandex Go stops accepting new orders through the Market storefront in Uzbekistan and closes the FBS and DBS models. A complete exit from the country's e-commerce market is not planned: the company is reallocating resources to express delivery through its Shops and Lavka services.
According to the company, the number of Shops partners almost doubled over the year to 500, and the number of orders via Shops and Lavka tripled in 2026. The bet is on delivery speed rather than the breadth of a classic marketplace assortment.
Ozon is building a fundamentally different model in Uzbekistan. By the end of 2027, the platform intends to double the number of partner pick-up points: there are now just over 100, plus orders are available at 1,400 local postal branches. In the first ten months of 2026, the turnover of active sellers from Uzbekistan on Ozon grew almost fivefold, and the number of sellers more than doubled.
To attract local producers, Ozon launched the Made in Uzbekistan storefront and halved commissions for Uzbek sellers. The financial plan to support the market is about 12 million dollars for marketplace advertising and a comparable amount to maintain competitive prices, around 24 million dollars in total.
For Russian exporters using marketplaces as a channel to the Uzbek market, the reshuffle matters. Yandex Market as a cross-border sales platform in Uzbekistan ceases to be a working tool from November 2026. Ozon, by contrast, is purposefully building infrastructure: expanding its pick-up network, lowering commission barriers and investing in brand awareness among the local audience.
Sellers focused on Uzbekistan should review their logistics and operating schemes: Ozon pick-up points will reach a significantly larger audience by 2027, and reduced commissions for local sellers create price pressure on imported goods.
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