For the first time in Russia, SDEK logistics company has implemented the DBS (Delivery by Seller) model for three major online trading platforms at once - Wildberries, Ozon and Yandex Market. The new solution allows entrepreneurs to connect to all three marketplaces through a single interface, managing logistics independently.
Thanks to this approach, sellers will be able to control the key stages of delivery, starting from storage and packaging, ending with the dispatch of goods through couriers or delivery points for SDEC orders. Support for several sales models at once — including Showcase on Wildberries, RealFBS Standart on Ozon and DBS on Yandex Market — makes this offer as flexible as possible.
According to Data Insight analysts, the share of marketplaces in online commerce in 2024 exceeded 60%, and the market volume reached 11.2 trillion rubles. However, there is also a decrease in the number of active sellers — for the first time by 2% in a year. This indicates increased competition and the need for businesses to adapt to multi-channel sales strategies.
It is in response to this trend that SDEK offers a solution that allows businesses not to depend on the logistics of the marketplaces themselves. Sellers can choose the most suitable tariffs, create virtual warehouses, synchronize them with platforms, and centrally track order statuses through their personal account.
The SDEK management notes that there are no analogues of such an integration solution on the Russian market yet. It is part of a large-scale ecosystem of e-commerce services, including fulfillment, product promotion, payment instruments (CDEK Pay) and much more. In the future, the company intends to expand the number of connected platforms, including niche marketplaces.
Thus, SDEK forms a new standard of logistics solutions for e-commerce, providing sellers with full control and tools for growth at no extra cost.
