At the TransRussia summit, held in Moscow from October 20 to 22, one of the most intense discussions within the e-commerce block took place — a discussion of logistical challenges and delivery optimization strategies. Representatives of marketplaces, online retail and logistics companies discussed how to combine customer expectations with the reality of logistics and maintain business profitability.
Sergey Manukyan, founder of the Modern Retail Project bureau, drew attention to the fact that 2026 may be a difficult year, and those who competently integrate the retail format with e-commerce and marketplaces will survive. Ekaterina Antsiferova from Dalli emphasized the importance of studying customer behavior in order to understand exactly how much a particular logistics service is in demand, including express delivery and last mile.
Customer expectations are growing, regardless of whether the product is purchased through an online store or a marketplace. This is especially true for bulky goods. Alexey Nikonov from BRENDOOS shared how their furniture factory implemented artificial intelligence in production processes and warehouse logistics, which allowed to reduce turnover and respond faster to demand.
Anastasia Sorokoumova from Druzhka told how a flexible model for distributing orders between stores and warehouses helps optimize costs. Vadim Kuzmin from HTS RUSSIA highlighted the importance of partnership with logistics operators and the need to build trusting relationships to increase efficiency.
Special attention was paid to automation and AI solutions: from routing to supply chain analysis. Oleg Proposhin from the Outskirts emphasized that internal culture and staff engagement play a key role in the successful implementation of the lean approach and technological transformation.
The main output of the session: Successful e-commerce logistics of the future is based on two pillars — customer centricity and partnership. They provide a balance between the speed of delivery, the quality of service and the financial stability of the business.
