RWB is strengthening its own digital infrastructure and shifting technological development to a capital level. The launch of the second own data center in the Dubna SEZ shows that the largest Russian marketplaces are already thinking not only about logistics sites and pick—up points, but also about the foundation of the entire platform economy - computing power, service sustainability and control over the critical IT environment.
The main value of such an object is revealed at the moments of maximum load. During sales, seasonal peaks, and mass promotions, the platform simultaneously processes a huge flow of orders, payments, product cards, advertising operations, and user requests. Any failure in this chain affects sales, logistics, and business confidence. That is why the company emphasizes the applied effect of the launch.
The company's wording reads as follows: "The commissioning of the second data center will allow us to continue to ensure stable operation of the platform during peak loads and create the basis for the development of services that affect the business efficiency of sellers and the convenience of buyers."
This is also an important story for the market because digital infrastructure is becoming an element of competition. Whoever has a more reliable IT contour scales advertising tools, analytics, financial services, and an order management system faster. In practice, this also affects logistics: the accuracy of routing, the speed of status updates, the operation of warehouses and the processing of returns directly depend on the stability of the platform. The launch of the second data center means that RWB is betting on a long game and building the infrastructure for further growth in turnover.
