The relaunch will affect all active subscriptions: Ozon will transfer them to the updated tariffs automatically on the night of September 30 to October 1, 2026. The marketplace did not disclose the specific figures of the new prices at the time of publication.
The premium subscription to Ozon provides customers with extended cashback, priority delivery, and access to exclusive promotions. Changes in the cost or terms of the program directly affect the size of the Premium audience, and therefore the volume of orders from sellers who target their offers to this segment.
Sellers working on Ozon should consider the possible short-term outflow of subscribers after the tariff revision. Some customers may not renew their subscription at the new prices, which will affect conversion rates in October. It is recommended to check the promotion settings and conditions of participation in Premium offers in advance so that they remain relevant after the technical restart.
In parallel, other processes important to sellers continue to unfold on the platform. Ozon has started payments from "Ingosstrakh" insurance company to sellers whose goods were damaged in a warehouse in Makhachkala: according to the marketplace, 50,000 sellers have already received transfers. The first enrollments took place on September 16, 2026, one day later than the originally announced deadline. The payments cover only the goods stored in the Makhachkala warehouse.
In the broader context of the marketplace market, the second edition of the Marketplace law is being discussed, which provides for clear payment deadlines for sellers, discount limits, and equal conditions for Russian and foreign, particularly Chinese, players. Market participants point to the need to legislate the obligation of sites to prove the fact of a defect or non-conformity of goods using video recordings from cameras at order pick-up points. Now the burden of proof is entirely on the seller, which creates systemic risks in returns, especially when buyers return used goods.
Problems with payments are also being recorded on Wildberries: a number of sellers report delays — funds withdrawn on August 31, 2026, as of September 17, were still in the "Payment is being processed" status, while later payments from September 7 have already been received. This indicates inconsistency in transaction processing, which makes it difficult to plan working capital.
For importers selling goods through Russian marketplaces, the combination of these changes creates increased uncertainty about the timing of revenue generation and working conditions with Premium traffic in the fourth quarter, which is traditionally the most active for online commerce.
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