Marketplaces

What is profitable to sell on marketplaces in the fall of 2025: top 10 products of the season, current demand trends and sales analytics on Wildberries, Ozon and Yandex Market.

Yandex Market has introduced the "original" label for appliances and gadgets. The new system confirms the authenticity of goods, reduces the number of fakes and strengthens customer confidence in the marketplace.

The Ministry of Finance of the Russian Federation has compiled a list of sites that will be available when the Internet is turned off. The list includes Public Services, Wildberries, Ozon, Sberbank, VKontakte and other key services. How the whitelist system works.

The largest players in the digital economy, including platforms such as Yandex, Ozon and Wildberries, are working to create a charter that will become the basis for self-regulation of the industry. This was announced by Alexander Vilinov, Deputy Head of the Expert Department of the President of Russia. He noted that the document will fix the key rules and principles of the platforms, as well as measures to influence those who violate them. One of the possible sanctions may be the obligation to m

The Wildberries marketplace is preparing to launch a new feature that will allow users to pre-order products before they go on sale. This initiative is aimed at improving the user experience and strengthening customer loyalty. Pre—order options will be available for high-demand items such as gadgets, books, fashion items, and even cars.

In 2025, Russians became noticeably less likely to buy household appliances and electronics via the Internet. According to IBC Real Estate analysts, online sales in this category decreased by 5%, and the number of orders placed decreased by 6% compared to the previous year. Experts attribute this to a change in consumer sentiment: citizens are increasingly abandoning expensive purchases in favor of more practical goods.

Wildberries, a member of the united RVB structure, announced the launch of testing of a new digital function — "Customer Fitting". This tool is designed so that users can visually try on clothes on their image in the mobile application.

According to a study conducted by Yandex Market, artificial intelligence technologies are increasingly becoming an integral part of the Russian consumer experience. According to the survey results, approximately one in three users would entrust a neural network with the choice of equipment such as computers and household appliances.

According to the results of the first six months of 2025, there is a noticeable shift in the warehouse real estate market in Russia. According to IBC Real Estate analytics, multi-channel retailers have taken a leading position in terms of rental space for the first time since 2020, overtaking online players who dominated in previous years.

The Russian online trading sector is showing a steady recovery: in the first half of 2025, the average profitability of companies in the industry reached 21.7%. Such data is provided by the Association of Internet Commerce Companies (AKIT), referring to the official statistics of Rosstat. This is the first noticeable increase in the indicator over the past five years — for comparison, in 2024 it practically did not exceed zero.

The rising cost of logistics services may be the very factor that will bring customers back from the digital space to traditional stores. This point of view was expressed by a senior representative of the logistics industry, suggesting that the habit of ordering online even the smallest goods with home delivery may soon seem unjustifiably wasteful to consumers.

Wildberries has implemented a long—awaited tool in the sellers' personal account - a report on unit economics. Now sellers on the site can track financial indicators for each product line in real time. The new feature allows you to accurately determine which SKUs really make a profit, and which ones only create the appearance of turnover, eating up business resources.

Ozon continues to expand the boundaries of e-commerce and enters the luxury fashion market. A new section called Ozon Fashion Lux has appeared on the marketplace, where original products from the world's leading luxury brands are presented. Now Russian buyers will be able to purchase premium goods, including clothes, shoes and accessories from such famous brands as Balenciaga, Maison Margiela, Bottega Veneta, ALAIA and many others.

Since 2025, the rules of the game for sellers on marketplaces have noticeably tightened. Now, entrepreneurs working under the simplified taxation system (STS) automatically become VAT payers when they reach an annual turnover of 60 million rubles. This innovation affects thousands of sellers who sell goods through the largest platforms — Ozon, Wildberries and others.

In August 2025, the Wildberries marketplace updated the terms of the offer for sellers, adding new rules regarding the loyalty program. This led to changes in the structure of the weekly reports, which are now faced by all participants of the site. Among the new items in the report are deductions for awarding points to customers and lines reflecting compensation for discounts provided under the loyalty program.