Discounts apply to the entire range of a particular seller without exceptions. Only the amount of the purchased goods is taken into account: items returned within 14 days are not counted.
You cannot disable or change the program conditions immediately after launch. If the seller makes such a decision, the previous level of discounts continues to accrue to customers for at least 7 days. The discount itself remains available to the buyer for at least 30 days from the moment of activation of the program.
The tool is included in the paid Wildberries pricing plan. The seller first pays for the option to the marketplace, and then finances the discount from his own funds. For sellers with low margins, this model creates an additional burden on the economy of the product.
Denis Vetrennikov, the owner of several services for sellers, evaluates the innovation positively.:
"One of the key problems of a seller on any marketplace is that the buyer belongs to the site and only to it. No matter how much you pay, it's almost impossible to build long-term systematic work with your audience."
According to him, the new mechanism allows a specific seller to encourage a buyer to return specifically to his goods, and not to the product category or the entire range of Wildberries. Vetrennikov calls this a "small revolution in promotion on the purple marketplace" and points out that a sales growth tool has appeared, an alternative to buying advertising from the site.
For sellers selling imported goods, the logic of the tool requires a separate calculation. The discount is placed on top of existing costs: customs duties, import VAT, logistics costs, and marketplace fees. Including the option in the tariff increases fixed costs, regardless of whether the customer has used the discount. Before activating the program, it is worth recalculating the unit economy, taking into account the minimum discount threshold and the projected share of loyal customers.
