At the start, the section covers 14 areas: plumbing, electrics, finishing work, installation of windows and doors, installation of air conditioners and ventilation, furniture assembly, as well as master-by-the-hour and turnkey repair formats. Wildberries plans to expand the list of categories.
The section is integrated into the WB Retail service, which launched in the summer of 2025 as a platform for reselling goods purchased on the marketplace. In February 2026, WB Retail opened the placement of almost any product, regardless of the place of purchase. By this time, the service has accumulated more than 2 million active ads, and the monthly increase is over 100,000 new sellers and buyers.
The mechanics of the WB Service are arranged like a bulletin board: the contractor indicates the category, the initial cost, the city and adds a description with photos. The customer gets in touch via chat and independently coordinates the scope of work, location, timing and final price. The payment is made directly — the platform is not involved in the transaction.
Both existing WB Retail members and new users can post ads. For the period of the launch promotion, the publication is free. In the mobile application, the section is available after updating Wildberries to the latest version; you can find ads through WB Retail or through a service-filtered search.
For importers and sellers of goods in the "repair", "construction" and "DIY" categories, the appearance of a service section on the same platform creates an additional context: a buyer who finds a master on Wildberries is highly likely to return there for materials and tools. At the same time, Wildberries gets a new tool for retaining traffic within the ecosystem without direct participation in calculations — a model that reduces the regulatory burden on the platform. In the near future, the functionality is planned to be opened to all users in Russia.
