The entry threshold has dropped radically: previously, the simplified format was available only in small towns of up to 5,000 people, now in cities with a population of over 300,000 and other large centers.
To launch a point, one delivery table, one fitting room with a curtain, a smartphone or laptop, and one surveillance camera are enough. If the storage room is located separately from the delivery area, two cameras will be required. Wildberries provides partners with a panel bracket, a signboard and an information poster free of charge.
The PVZ can work inside an existing coffee shop, dry cleaner, or store, provided it meets the requirements of the brandbook for a simplified format. The new rules do not provide for the opening of outlets in private homes.
The absence of mandatory rental of a separate room significantly reduces the start-up costs. For small businesses that already have a retail outlet or service space in a large city, this is an opportunity to add an income channel without capital investment in infrastructure.
For importers and sellers selling goods through Wildberries, the expansion of the PVZ network in large cities directly affects the speed and coverage of the last mile. More pick—up points in densely populated areas reduces the delivery shoulder and reduces the burden on courier services, especially during peak periods when order volumes increase dramatically.
The program is designed for entrepreneurs who are ready to integrate the issuance of orders into their existing business process. Wildberries is part of the RWB Group, which unites several areas of e-commerce and logistics.
