Until now, the verification of the legality of goods on the marketplace has been based on the principle of selective control: the card is published, and documents are requested from the seller if questions arise — a buyer's complaint, a Rospotrebnadzor inspection, or customs doubts about the origin of the shipment. Since September 1, the logic has been reversed.
"From September 1, 2026, clarifications to the law on consumer protection will come into force," said Oraz Durdyev. The seller must attach an official document confirming the conformity of the product already at the stage of card placement — before the product appears in the search and becomes available for order.
This is a separate requirement from the existing card verification through 12 state information systems, introduced by government decree on October 1. Both mechanisms work in the same logic of stricter control, but they solve different tasks: verification through state systems checks data about the seller and the product with registers, whereas the new requirement obliges to physically attach the document itself directly to the card at the time of its creation.
For bona fide sellers with a full package of certificates and declarations of conformity, there is practically no additional burden — the document, which should already be available by law, simply becomes a visible element of the card, and not an archive file in case of verification. For sellers without a ready package of documents, the consequences are much more serious.: Starting from September 1, the system technically will not allow the card to be published without an attached document, which means that the placement of new products will be completely stopped until the necessary certification is obtained.
The requirement is particularly acute for categories where document flow has traditionally been vague — goods of parallel import, products without a clear supply chain from the manufacturer, items with expired or disputed certificates. It is in this segment that the requirement will hit the hardest, and it is this segment that should start collecting documents not at the end of August, but right now, while the deadline is almost a month and a half away.
