The changes in 2025-2026 on marketplaces came in waves: first, an increase in commissions, then delays in payments, then pressure from the Federal Antimonopoly Service, then partial concessions to platforms. Each change was designed as an internal solution for a specific site — Wildberries did one thing, Ozon did another, Avito did the third. The law, which will come into force in October, translates these norms from the "platform policy" to the "requirement of the law."
What does the law fix
The prohibition of forced participation in promotions, which WB, Ozon and Avito have already fixed in the working conditions on June 7, is now becoming not an internal rule that the site can unilaterally change, but a legislative norm.
Protection against unjustified blocking of cards — the platform is obliged to provide a justification for blocking and a time limit for eliminating violations before applying sanctions.
Payment time standards are specific time frames during which the marketplace is required to transfer money to the seller for the product sold. Now payment delays are one of the most frequent complaints of sellers.
The platforms' responsibility for the quality and legality of the goods in the catalog is related to the initiative of the Federal Customs Service to indicate the HS code and declaration numbers in the cards. If the platform has allowed a counterfeit, it is responsible together with the seller.
Why is this important right now?
Before the law, the seller had no legal leverage against changes to the rules of the marketplace — only negotiations, complaints to the FAS or the court (long and expensive). The law creates a basic level of protection that cannot be lifted by a unilateral decision of the platform.
This does not mean that marketplaces will stop looking for new ways to pressure sellers. But there is a legal basis for challenging specific practices.
What sellers should do before October
Study the full text of the law when it is published — the specific wording determines what exactly can be required. Document current problems with payments and blockages — after the law comes into force, this story will become the basis for claims under the new rules.
Use the test complaint service through Public Services (valid until June 30) — the collected statistics affect how the mechanism will work after October.
