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Labeling of confectionery and cosmetics started on July 1.

Labeling of confectionery and cosmetics started on July 1.

Starting from July 1, 2026, manufacturers and importers are required to apply labeling codes to confectionery products — white chocolate, chocolate with cocoa, chewing gum, caramel, dragees. At the same time, cosmetic products — shampoos, bath products, hair sprays, razors, blades, deodorants — are switching to mandatory turnover reporting in the Honest Sign. For importers and sellers on marketplaces, this means the risk of blocking the product card in the absence of codes.

Customs and International Trade

Wildberries raised commissions for sellers by 5-20 percentage points

Wildberries raised commissions for sellers by 5-20 percentage points

Since July 7, 2026, Wildberries has fixed increased commissions for sellers in the offer. Self—delivered models - showcase, DBS, EDBS, courier and pickup - suffered the most: an increase of up to 20 percentage points. Alexey Kremenskov, President of the Association of e-Commerce Service Companies, warns that some sellers will be forced to close, and prices for buyers may rise by up to 20%.

Marketplaces

FAS will impose fines of up to 400,000 rubles for pressure on sellers

FAS will impose fines of up to 400,000 rubles for pressure on sellers

The Federal Antimonopoly Service has demanded that the largest online platforms review their business conditions. Fines of up to 400,000 rubles are provided for price pressure on sellers — relevant amendments have been made to the draft law on administrative offenses. The requirement concerns the practice where the marketplace forces the seller to lower the price at the expense of his own margin.

Marketplaces

Marketplaces are required to notify sellers 45 days in advance

Marketplaces are required to notify sellers 45 days in advance

Since June 2026, the Wildberries offer has established a rule: the site is required to notify sellers at least 45 days in advance about changes in tariffs, logistics, fines and compensations. Ozon followed suit. The standard is fixed in the supplementary agreement to the Memorandum of Good Practices, signed by all major platforms — part of the preparation for the law on the platform economy from October 1.

Marketplaces

Underpayment of VAT by foreign sellers will reach 123 billion rubles

Underpayment of VAT by foreign sellers will reach 123 billion rubles

By the end of 2026, VAT shortfalls from the sale of foreign goods on Russian marketplaces will amount to 123 billion rubles, according to the Tax Policy Center. The Ministry of Finance has already sent to the government a package of bills on new taxation rules for imported e-commerce goods. VAT rates are proposed to be introduced in stages: 7% in 2027, 14% in 2028 and 22% from 2029.

Marketplaces

The government has approved the verification of cards on marketplaces

The government has approved the verification of cards on marketplaces

The government has approved the rules for checking product cards on Wildberries, Ozon and Yandex.Market. The platforms will compare sellers, owners of delivery points and the cards themselves according to data from 12 state information systems. The rules will start working on October 1, 2026, and already placed goods will receive 180 days to put the documents in order.

Marketplaces

Public services-complaints about WB and Ozon: the test period is over — what will happen next

Public services-complaints about WB and Ozon: the test period is over — what will happen next

The trial period of the Wildberries and Ozon complaint service through the Public Services portal ended on June 30, 2026. During the month of operation, the service accepted complaints in three categories: refusal to return the product, refusal to refund the money, and delayed payment for a cancelled order. Now the Ministry of Digital Services and Rospotrebnadzor will evaluate the results of the experiment and determine the future fate of the tool.

Marketplaces

Complaints about marketplaces through Public services: test by June 30 — have time to submit

Complaints about marketplaces through Public services: test by June 30 — have time to submit

The service for filing complaints against Wildberries and Ozon through Public Services is operating in a test mode until June 30, 2026. Claims are accepted in three categories: refusal to return the product within seven days, refusal to refund the money, delayed payment for a cancelled order. After June 30, officials will decide whether to launch the service on an ongoing basis for all sites or not. The decision depends on the statistics collected.

Customs and International Trade

Marketplace Law from October: uniform rules for all sellers

Marketplace Law from October: uniform rules for all sellers

Starting in October 2026, a federal law comes into force that establishes uniform rules for the operation of marketplaces for all sites. The following are fixed: prohibition of forced participation in promotions, protection against unjustified blocking, standards for payment deadlines to sellers, responsibility of platforms for the quality of goods in the catalog. Until now, many of these rules existed as voluntary promises of platforms — now it is the law.

Marketplaces

WB, Ozon and Avito gave sellers the right to refuse shares

WB, Ozon and Avito gave sellers the right to refuse shares

Wildberries & Russ, Ozon and Avito have officially secured the right of sellers to refuse marketing promotions without the risk of receiving sanctions from the platform. The change was made amid massive complaints to the Federal Antimonopoly Service. Prior to this, the rejection of "automatic promotions" actually deprived the card of positions in the search. Now you can't. But at the same time, marketplaces have switched to a new strategy: they lower prices at their own expense, killing sell

Marketplaces

Wildberries has opened exports to China: how to get into the first wave

Wildberries has opened exports to China: how to get into the first wave

After the announcement at Ecomday in Hangzhou on May 19, Wildberries published the first conditions for Russian sellers planning to enter the Chinese market through a B2B platform. Priority categories at the start: natural cosmetics, children's toys, confectionery. The platform takes care of logistics and customs clearance. Applications are accepted through your personal account — right now, while competition for pilot seats is minimal.

Marketplaces

Disputes with WB and Ozon will be transferred to Public Services: service by June 30

Disputes with WB and Ozon will be transferred to Public Services: service by June 30

The Ministry of Finance, together with Rospotrebnadzor, is launching a digital pre—trial dispute resolution service with marketplaces - directly on Public Services. Deadline: no later than June 30, 2026. Sellers and buyers will be able to officially file claims against Wildberries and Ozon through a single government channel with a fixed response time from the platform. The first mechanism of state control over marketplaces in real time.

Marketplaces

Ozon has forever divided the reviews by options: What sellers are losing

Ozon has forever divided the reviews by options: What sellers are losing

Ozon completed the experiment of dividing reviews by product options and introduced the change on an ongoing basis. Since the end of May, each version of the card — a separate color, size, and package — has its own rating. The accumulated overall rating is not inherited when dividing new options. For sellers with multi-option cards, this changes their launch and promotion strategy.

Marketplaces

Starting from June 1, Ozon fixes FBO tariffs for 60 days

Starting from June 1, Ozon fixes FBO tariffs for 60 days

Starting from June 1, Ozon introduces the fixing of FBO logistics tariffs for 60 days from the date of creation of the supply request. Three items are fixed: the cost of delivery, reverse logistics, and processing of non-standard goods. I created an application on June 1. Tariffs are frozen until July 30. The change gives sellers something that has been missing over the past year: cost predictability with long-term planning.

Marketplaces

WB postponed the equalization of commissions with the Chinese: there are no deadlines

WB postponed the equalization of commissions with the Chinese: there are no deadlines

Wildberries did not introduce uniform fees for Russian and Chinese sellers on May 25, as planned. The marketplace has sent letters to foreign sellers: the terms remain the same, no new dates have been announced. The Company continues discussions with the authorities. Russian sellers still pay 25-40%, while Chinese sellers pay about 5%.

Marketplaces

SPOT from June 1: shipment of 3 million — 660 thousand frozen

SPOT from June 1: shipment of 3 million — 660 thousand frozen

Starting from June 1, SPOT becomes mandatory for all those who import goods from the EAEU countries by road. The main change for marketplace sellers: VAT and excise taxes are now paid not after the sale, but before the goods are imported. A shipment of 3 million rubles is 660 thousand frozen funds until the goods are sold. For those who worked "by sight", this is the first real cash gap.

Marketplaces

Wildberries and Ozon have been tightening refund rules since June 1.

Wildberries and Ozon have been tightening refund rules since June 1.

Starting June 1, Wildberries and Ozon will introduce new restrictions on refunds, pickup, and suspicious orders. Formally, it is the fight against fraud and optimization of logistics. For buyers, this means the end of the era of "order five, return four." For sellers of imported goods, this means reduced logistical losses, but also new requirements for the quality of cards.

Marketplaces

WB freezes sharp price cuts: quarantine from 33%

WB freezes sharp price cuts: quarantine from 33%

Wildberries has introduced automatic price quarantine: if the seller reduces the price by more than 33.3% in one change, the card goes for verification. The new price is not applied until the verification is completed. Ozon is simultaneously testing the separation of reviews by product options — the experiment runs until May 19th. Both changes directly affect sellers' pricing tactics.

Marketplaces

Wildberries and Ozon have changed the rules since May 15th

Wildberries and Ozon have changed the rules since May 15th

Since May 15, Wildberries and Ozon have introduced new operating rules. The post—payment now depends on the buyer's rating, the shelf life of orders has become tight, and a return without a defect is paid. For sellers, the changes mean reduced logistical losses. But there are nuances that directly affect importers.

Marketplaces

Putin has taken control of discounts on marketplaces

Putin has taken control of discounts on marketplaces

Russian President Vladimir Putin, at a meeting with Minister of Economic Development Maxim Reshetnikov, personally clarified how the refusal of marketplaces from compulsory discounts at the expense of sellers is progressing. Reshetnikov replied: Ozon and Wildberries have already agreed, and the agreement will soon be consolidated into law. For tens of thousands of sellers, this is a direct signal that a practice that has been eating up margins for years is living out its last months.

Marketplaces