Decree of the Government of the Russian Federation No. 657 dated May 30, 2026 approved new rules for the sale of goods under a retail sale agreement. The document entered into force on September 1, 2026 and will require sellers — including those who trade through marketplaces and their own websites — to review offers, details and regulations for working with customers.
There are mandatory requirements for the disclosure of information about the seller for remote trading. Legal entities are required to publish the full corporate name, OGRN, address and location, e-mail and phone number. Individual entrepreneurs — full name, OGRNIP, e-mail and phone number. The information is posted on the website, in the mobile application and on the marketplace. The responsibility to ensure the interaction of the buyer with the seller is assigned to the owner of the aggregator.
The procedure for concluding an agreement has changed. Unless otherwise provided in the offer, the seller's obligations to transfer the goods arise from the moment of receipt of the consumer's notification of the intention to conclude the contract. The contract is considered concluded from the moment the payment document is issued or from the moment such notification is received, whichever is earlier. The seller or the owner of the aggregator is obliged to confirm the conclusion of the contract by specifying the order number or other identifier.
The claim procedure has also been clarified. The seller is obliged to inform the consumer about the form and methods of submitting claims — the address for the legal entity, the email address for the sole proprietor and the legal entity. The aggregator owner must either inform the buyer about the ways to contact the seller, or ensure that the claim is sent and a response is received through its own platform. Claims against foreign sellers are sent exclusively through the website or program of the aggregator owner. The response is sent in writing or electronically within the time limits established by the law of 07.02.1992 No. 2300-1 "On Consumer Rights Protection".
The resolution updated two lists of goods. Self-propelled vehicles (tractors, road construction, municipal and agricultural machinery), as well as goods that are installed in water supply, sewerage, heating and ventilation systems and require dismantling, such as pipes, radiators, water heaters, pumps, have been added to the list of durable goods that are not subject to the obligation to provide an analog during repair or replacement. taps, valves. Self-propelled vehicles are included in the list of non-food products of good quality that cannot be exchanged, along with cars and motor goods.
In order to return remotely purchased technically complex household goods of proper quality — smartphones, computers, refrigerators, washing machines — the buyer must preserve the presentation, consumer properties and technical documentation. When returning jewelry, it is mandatory to save the UIN from the tag or price tag, packaging and a document confirming the fact and conditions of purchase. Investment precious metals are non-refundable.
Starting in September, you can use the MAX messenger to confirm your identity, age, and benefits when purchasing restricted items, as well as participate in bonus programs. Information transmitted through MAX is equivalent to the presentation of relevant documents. The seller must check them if required by law, for example, when selling alcohol, tobacco, or weapons.
Failure to comply with the updated rules entails administrative liability under Article 14.15 of the Administrative Code of the Russian Federation — a fine from 300 to 30,000 rubles, as well as under Article 14.8 of the Administrative Code of the Russian Federation. Sellers who work through marketplaces with foreign buyers or supply goods under their own brands to foreign platforms should check the complaint regulations separately: the new rules explicitly distinguish the responsibility of the seller and the aggregator for handling complaints.
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