Marketplaces

Starting from September 1, 2026, certain types of perfumes and cosmetics are subject to mandatory labeling through the Honest Sign system: perfumes, toilet water, deodorants, skin care products of a number of categories. The regulatory act has been signed. The deadline is three months away. Unmarked leftovers cannot be sold after September 1, either at retail or on marketplaces.

Wildberries & Russ, Ozon and Avito have officially secured the right of sellers to refuse marketing promotions without the risk of receiving sanctions from the platform. The change was made amid massive complaints to the Federal Antimonopoly Service. Prior to this, the rejection of "automatic promotions" actually deprived the card of positions in the search. Now you can't. But at the same time, marketplaces have switched to a new strategy: they lower prices at their own expense, killing sell

The largest Russian banks are part of the capital of marketplaces. VTB has announced the purchase of 5% in the digital financial assets of Wildberries & Russ. The structures of the Savings Bank are negotiating the acquisition of about 30% in Ozon through the share of AFK Sistema. Both deals were announced on the eve of SPIEF 2026. For the market, this is not just a financial investment — it is a strategic merger of banking and trading infrastructures.

After the announcement at Ecomday in Hangzhou on May 19, Wildberries published the first conditions for Russian sellers planning to enter the Chinese market through a B2B platform. Priority categories at the start: natural cosmetics, children's toys, confectionery. The platform takes care of logistics and customs clearance. Applications are accepted through your personal account — right now, while competition for pilot seats is minimal.