Marketplaces

Wildberries has announced compensation payments to more than 200,000 sellers of small and medium-sized businesses whose goods were damaged during UAV attacks on the logistics facilities of the site. The company calls them the most massive since the incidents. At the same time, sellers report delays in scheduled payments for goods sold — the problem covers a significant part of active sellers.

A bill has been submitted for public discussion prohibiting marketplaces from degrading sellers' positions by refusing discounts at the expense of the site. Fines for legal entities range from 100 to 400 thousand rubles. Experts are unanimous: formally, the platforms are responsible, but economically the burden will be shifted to sellers through increased fees and tariffs. For e-commerce participants, it is a signal to reconsider the unit economy.

Wildberries is scaling up its shipping infrastructure: since September 2026, over 100 partner fulfillment centers and pick-up points have been opened in different regions of Russia. Sellers receive delivery points near their own warehouse or production facility, without having to transport cargo to cities with millions of residents.

Starting from October 1, 2026, Ozon will change the terms of the Premium subscription. The relaunch will take place on the night of October 1: existing subscriptions will be renewed at new prices. The change affects marketplace buyers and indirectly affects conversion and traffic from sellers whose products are promoted through the Premium audience.